Jeremy Smart
Art Director

Jeremy is a multi-skilled art director, project manager and branding consultant with experience working across the arts, media, lifestyle, travel, education and government sectors.

In 2011, he founded Smart Workshop, a global editorial and art direction studio providing consulting and freelance design services. In 2016, he founded travel publisher Aerostorie.

Throughout previous roles, Jeremy has worked as an art director for a publishing company in both a print and digital capacity and currently works in a project management role for a design studio and digital product agency. — Instagram — Twitter

Jeremy is the designer of the Aerostorie brand, as well as its print and digital platforms. Founded in 2016, Jeremy devised the concept after extensive international travels to address a lack of media for an audience of expatriates and migrants.


How to Build a Life in Melbourne

Jeremy is art directed Aerostorie’s How to Build a Life in Melbourne book, designing the overall aesthetic as well as commissioning illustration, photography and setting the editorial style based on the Aerostorie brand.


Melbourne Preservation

In partnership with chef Jason Shiong, Jeremy designed the branding and packaging for local jam brand Melbourne Preservation.


The Park Residence

Jeremy devised a brand identity for a property development project in Melbourne, which involved designing and executing signage, print collateral and the creation of a cohesive a brand system.


Roasting Warehouse

Working with the Melbourne branch of coffee producer Di Bella, Jeremy was tasked with creating a collection of menus designed to suit to each season. Printed on thick card, and coated with a fine matte laminate, the finished designs also needed to be flexible and able to accommodate regular updates.


Student Guide

As the founding art director on the project, Jeremy was commissioned to devise a layout and identity for printed book, Student Guide. The publication needed to meet the needs of a young, discerning audience, as well as key advertisers such the University of Melbourne, La Trobe University and the University of Technology, Sydney.



Jeremy is an editorial and documentary photographer with experience shooting projects for media, travel and lifestyle clients. Here you’ll find a selection of key recent photography projects via Jeremy’s Instagram profile.